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Importance of Digital Marketing for Local Business?

Previously, the popularity of a local business depended on the mouth publicity by customers and other offline marketing strategies like print ads i.e; newspaper ads, bill boards , yellow pages listing, brochures or even advertising in local television channels and radio channels etc. However, every thing changed in this digital era. With the emergence of internet and social media, success of a business started to rely largely on digital marketing. Therefore digital marketing for local business also became relevant to improve the local business. Online marketing started to replace most of the conventional marketing strategies followed by the firms. In present scenario factors like customer satisfaction can be measured in terms of positive reviews through Google and social medias. Marketing of both products and services started to emphasis more on the online sales, online visual advertising like Google ads , YouTube ads, social media ads etc. Similarly, return on Investment from such mar

Lean Digital Transformation In Business

 Importance of Lean We are living in a constantly changing technological era nowadays. The Technological advancement can be seen in the introduction of new devices like smartphones, supercomputers, personal assistant, VR etc. What makes these devices popular and attractive is its easiness to use. And it will continue to generate the ever- increasing customer behavior change. So, we can say that the exponential change in technology is causing exponential change in consumer behavior in consumer expectations. Expectations can be seen going up very fast and companies are struggling to respond. Companies usually react to those changes. But, there arises a gap in the products of services. So, companies try to put together a plan to bridge that gap. In order to overcome challenges caused by customer behavior changes, companies use Lean. What is A Lean? The Word 'Lean' is originated from Japanese automobile manufacturing unit. When it is applied to Business or marketing field, lea

Academic Management Software Kerala | SoftLoom IT Solutions

Academic Management Software Kerala | SoftLoom IT Solutions SoftLoom IT Solutions ' Academic Management Software is designed to meet the requirements of higher academic institutions. It is a complete ERP System to manage higher institutions and reduce the operating cost and complexity. This cloud-based academic management system is designed to automate the whole campus operations in a better way. This software can bring a campus, management, professors and students under one roof. A Solution to all Academic Needs This cloud-based Academic Management Software is available for all type of operating systems and mobile devices. It is easy to use and customise. Academic management software is a comprehensive and scalable system that allows institutions to handle all their educational tasks. It is designed to manage activities like Exam, odd-even semesters, attendance,fee etc. Nothing more to say, this is the best choice for a paperless organization.

Python Django Training In Kochi - SoftLoom IT Solutions

Python Django Training In Kochi - SoftLoom IT Solutions Softloom provides complete practical and theoretical training in Python Django. Your career will eventually be boosted by learning Python training course is well suited for participants at all levels of experience. Softloom will help those who have no prior knowledge of Python Django to become software developers.  Python Django Django lets you create web applications in a matter of hours. The Python Django framework enables developers to use modules to accelerate the development of web applications. By default, Django takes care of user authentication, content administration, site maps and much more.

Best College Management System Software - SoftLoom IT Solutions

Best College Management System Software - SoftLoom IT Solutions College Management System provides a fully fledged organized system that helps the college's operations to be managed easily. This helps to control the operations such as admissions, online exam, fee payment, online classes and also manage the records of staffs and students. A best management system will help in the best functioning of college without any trouble.  Features of College Management System Admission and applicant enquiry Fee Management Attendance Management Communication Online Class Online exam Time Table Management HR Management Placement Records SoftLoom IT Solutions provides you with the best College Management System. Management system can be made for other institutes such as school, offices etc..

Facebook Marketing Service | SoftLoom IT Solutions

Facebook Marketing Service | SoftLoom IT Solutions : Softloom is the leading social media marketing company in Kochi that offers the best Facebook Marketing Services that offer the best results.       FACEBOOK MARKETING SERVICE What Is Facebook Marketing? Facebook marketing is a catch-all term for the different ways you can market your business on Facebook. It includes:  Facebook Ads Business Pages Facebook Marketplace Facebook Groups  There’s a marketing strategy for every budget, whether you’re looking for a free  social media marketing  solution or you want to set aside a regular sum for paid Facebook Ads.  Why Should You Use Facebook Marketing? Firstly, over  90 million businesses  are already on Facebook. Around  1.88 billion users  access Facebook at least once per day, and  at least 17 percent of users  join Facebook to connect with brands and products. Benefits of Facebook Marketing Precise targeting Increased website traffic Variety of ad formats Customer support Positive impa

Website Analysis for Better Performance - SoftLoom IT Solutions

Website Analysis for Better Performance - SoftLoom IT Solutions An analysis of your website's performance and improvements is called a Website Analysis. Basically, it provides data on a website's progress, errors, ranking position, mobile visibility, etc. A successful website requires careful analysis. By analyzing your website, you can make improvements that will attract more new users and turn them into repeat customers. There are multiple web analysis tools out there. Some of the popular tools for website analysis are: alexa.com woorank wayback machine semrush GTmetrics Pagespeed etc. Alexa.com Alexa is a tool to analyse web traffic, global and regional rankings of websites. Alexa traffic ranking can be used to understand the popularity of a website. Alexa is called a mini-site audit tool because it gives you a detailed analysis of your site; which include average spending time, visible keywords, related sites, number of links etc.