Difference between Digital and Online Marketing | SoftLoom IT Solutions Digital marketing Digital marketing is a process to promote a brand, product or service through digital platforms. It doesn’t matter whether these platforms are using the internet or not to function. A very simple example of digital marketing is downloading an application on your mobile phone. Now you may think this need internet. But you need internet only to download the app. You can install it without internet and some apps can be used anytime without internet. Which means that digital marketing is a broader term that comprises both online and offline marketing mediums. Types of Digital marketing Ø Mobile Advertising: Mobile advertising is a form of advertising via mobile phones. It is a subset of digital marketing. Mobile advertising can take place as text ads via sms or banner advertisements. Ø Radio Advertising: Radio advertising is a form marketing strategy that uses the radio. To promote product