Skip to main content

Facebook Marketing Service | SoftLoom IT Solutions

Image
By
Facebook Marketing Service | SoftLoom IT Solutions: Softloom is the leading social media marketing company in Kochi that offers the best Facebook Marketing Services that offer the best results.

 
   FACEBOOK MARKETING SERVICE
Facebook


What Is Facebook Marketing?

Facebook marketing is a catch-all term for the different ways you can market your business on Facebook. It includes: 

There’s a marketing strategy for every budget, whether you’re looking for a free social media marketing solution or you want to set aside a regular sum for paid Facebook Ads. 

Why Should You Use Facebook Marketing?

Firstly, over 90 million businesses are already on Facebook. Around 1.88 billion users access Facebook at least once per day, and at least 17 percent of users join Facebook to connect with brands and products.

Benefits of Facebook Marketing

  • Precise targeting
  • Increased website traffic
  • Variety of ad formats
  • Customer support
  • Positive impact on SEO



Facebook and globe

In this section, we’ll dive deeper into the advantages of using Facebook in your marketing strategy. You’ll get to know which goals you can achieve with this platform apart from reaching wide audiences.

  • Precise targeting. You already know that Facebook allows users to deeply segment their audience but let’s take a closer look at the options available. Within demographic targeting, you can select an audience with a particular income, education level, life events, relationship status, or job. You can look for customers, taking into account their interests, such as their preferred entertainment, sports, hobbies, and shopping habits. Also, you can reach clients based on purchase behaviors, intent, device usage, etc.
  • Increased website traffic. With this platform, you can drive your audience directly to your website. Moreover, these people will be higher quality leads than users who land on your site organically because they already know your company. Hence, you have more credibility in their minds. Encourage your followers to visit your site to find out more about your products. Besides, when linking to a site, Facebook generates a full-size image if your site page has one. So, it will attract many users’ attention and help you boost website traffic.
  • Variety of ad formats. Facebook provides businesses with excellent opportunities that allow them to showcase their products from the best angles. Ads on this platform include both text and visual formats. You can boost your post by turning it into an ad, produce stories to show your behind-the-scenes, make a slideshow of your new collection, use carousel ads to demonstrate up to 10 products linking to the corresponding pages, etc.
  • Customer support. A lot of people prefer to connect with a brand via social media. Phone calls have become a thing of the past. Create a chatbot for Facebook Messenger to communicate with users based on their popular queries — keywords. They can include “price,” “delivery,” “payment options,” “purchase,” “book,” etc. You only need to develop a scenario based on users’ FAQs and write the answers. Your chatbot will imitate the real conversation. As a result, your support team will have time for more complicated issues and you can automate routine tasks.
  • Positive impact on SEO. Some marketers claim that social media influences search rankings. It’s believed that robots take into account your data in the About section while ranking. Moreover, your social media engagement contributes a lot. Shares, likes, and comments tell Google that people are interested in your brand and engage with it. Although there is no exact proof, it isn’t superfluous either.

Formats of Facebook Marketing

  • Video ad
  • Image ads
  • Carousel ads
  • Collection ad
  • Slideshow ads
  • Lead generation ads

Facebook is not only a social media leader but also a fast-growing company due to half a million new accounts created per day. As time goes by, Facebook developers come up with new formats of ads to meet modern requirements of Facebook Ads funnel building, optimizing the time-proven ads., read an article on our blog.

Comments

Post a Comment

Popular posts from this blog

The Importance of Responsive Design in Educational Websites

By
In the rapidly evolving digital landscape, where access to information is predominantly through mobile devices, the significance of responsive design cannot be overstated, especially for educational institutions. In this blog post, we will delve into why responsive design is a digital imperative for educational websites and explore the benefits it brings to both institutions and their audiences. 1. User Engagement Across Devices With the proliferation of smartphones and tablets, prospective students, parents, and faculty members access educational websites on a myriad of devices. Responsive design ensures a seamless and consistent user experience, regardless of the screen size or device type. This adaptability fosters increased user engagement as visitors can effortlessly navigate and consume content, leading to a positive perception of the institution. 2. Enhanced Search Engine Visibility Search engines, including Google, prioritize mobile-friendly websites in their rankings. A resp
Post a Comment
Read more

Admission Management - Softloom IT Solutions

By
Admission Management - Softloom IT Solutions In the fast-paced world of education, keeping up with the growing number of student applications can be a headache. Luckily, Admission Management Software (AMS) is here to make it easier for educational institutions. Let's explore how this is changing the game in realm of admissions. Why Admission Management Software? In the fast-paced world The day of drowning in paper applications and manual process are over. AMS steps into rescue school and universities from the chaos by automating and centralizing the entire admission journey. Online Applications: Say goodbye to paper forms. AMS lets applicants submit their materials online, making life simpler for both students and administrative staff. Document Handling: Admission Management Software provides a centralized repository for all documents, making it easier for administrators to review and process applications. Communication Hub: AMS facilitates seamless communication between applicant
Post a Comment
Read more

The Role of Content Marketing in the Online Marketing Ecosystem

By
Introduction In the dynamic realm of digital marketing, where strategies evolve and algorithms change, one constant has emerged as a powerhouse - Content Marketing. This blog delves into the pivotal role that content marketing plays in the vast and intricate landscape of the online marketing ecosystem. Understanding the Online Marketing Ecosystem Before we dissect the role of content marketing, let's paint a broad picture of the online marketing ecosystem. It comprises various elements, including search engine optimization (SEO), social media marketing, email marketing, paid advertising, and more. Each of these components is like a cog in a well-oiled machine, contributing to the overall success of a digital marketing strategy. Content Marketing as the Foundation: Amidst the myriad of online marketing channels, content marketing stands out as the foundation on which successful campaigns are built. It's not merely a piece of the puzzle; rather, it's the glue that binds all t
Post a Comment
Read more