Off-Page SEO Services - Importance and Ranking Factors - SoftLoom IT Solutions Off-page SEO Services In on-page SEO you can have control over your own website while in off-page it refers to the page ranking factors that your website gets such as backlinks from another site. Every link that you receive acts as an endorsement from another source that directly points out your website quality. Off-page SEO is about link building, social media, and local SEO. Off-page SEO is so valuable because it tells the search engines that your website is important to others on the web. In other words, we can say that off-page means all the activities that happen away from your website to rise to the site's ranking. Off-page SEO techniques -> Brand Mentions -> Commenting -> Forums -> Guest Author -> Social Networking -> Social Bookmarking -> Content Marketing