Important of Social Media in Marketing : Social media marketing (SMM) is the use of social media platforms (Facebook, Twitter, Instagram) and websites to promote your a product or service.When using social media in marketing, firms can allow Audience, Costumers and Internet users to post user-generated content (e.g. product reviews, online comments etc.). Social networking websites allow businesses, individuals and other organizations to connect with one another and build relationships and communities online. Social media can be a very useful source of market information and a way to hear customer impressions. Blogs, content communities, and forums are platforms where individuals share their reviews and advice of brands, products, and services. How Social Media Marketing Can Help You Meet Your Marketing Aim Social media marketing can help with a number of aim, such as: Increasing website traffic Building conversions Raising brand awareness Creating a brand id