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How a marketing strategy made by professionals will help in increasing the conversion of your business? What is Marketing ? Marketing is a powerful technique that can create magical improvements in any business. The primary aim of marketing is to popularize the product or services among the masses. The real motive is to persuade potential customers to buy their products or to avail their services. To achieve this aim, the marketing strategy has to flawless.  What is a Marketing Strategy? Why hire professionals to develop marketing strategy? A marketing strategy can consist of the methods in which marketing is to be carried out, the different modes of marketing, budget to be set aside for marketing, time period for which the strategy will be relevant etc. Developing a marketing strategy is not child's play. It requires lot of expertise and knowledge in the field of marketing. Ordinary business persons may find it extremely difficult to create a proper marketing strategy. Therefore,

What is Structured Data for SEO? How it is Beneficial for doing SEO? :  Structured data can improve your page to more interactive. Arranging of a data in an organised format can make your page more user-friendly. It can also be called a standardized format.  Structured data may be used by search engines in the so-called rich snippets, to visually improve the user experience.  Structured Data Formats There are multiple ways for structured data formats: JSON-LD RDFa Microdata Microformats Page Date Impacts of Structured Data on SEO Structured data  helps Google understand your content better. It is an important signal if you want your site to be visible within search features.  Main advantages of Structured data on a page are: Improves Ranking. You are Optimized for Voice Search. More Conversion. Look more Authoritative and Trustworthy in the eyes of a User. Higher CTR means more Visitors for a website. Derive greater Insights from your Analytics.

Video Marketing Strategies to Boost Website Traffic| SoftLoom IT Solutions The popularity of the Internet is growing fast. And, so is the number of businesses on it, which creates competition in the business environment. This calls for the need to make your business popular and visible by all means. A vast majority of businesses have changed their marketing strategies to incorporate videos in order to communicate with their target audience in a way that is easy to consume on the go, yet at the same time, provides flexibility, value, and relevance. Video Marketing is a powerful tool to boost your SEO efforts if used in the right way. How Google adapts to the growing popularity of videos Since people prefer watching videos, Google tries to display them on SERPs whenever possible for certain informational and educational queries, for example, those that start with What is or How to.  Seeing the growth of the user behavior trends, Google updated Hummingbird algorithm.  Google shifted the f

Amazon Seller Account Management Services - SoftLoom IT Solutions Amazon is an eCommerce store that helps you to efficiently market your products globally.  Softloom provides full Amazon Account Management facilities right from the beginning. (Setting up a seller account) Now, we shall discuss some advantages of selling products on Amazon. Benefits of Selling on Amazon  A Huge Potential for Sales While selling on Amazon, you are reaching billions of eyes. When you list your products on Amazon, you have access to a huge pool of already established customers. No need to worry about Packing and Shipping Amazon makes it easy for sellers who don’t want to worry about packing and shipping their products.  They offer Fulfillment by Amazon (FBA), which is a time- and money-saver, since Amazon handles all storage, packing, and shipping (including free shipping for Amazon Prime members).   Back-End Support Amazon’s back-end infrastructure provides everything you need to do business including inv

Planning to start a Digital Marketing blog that pays Every one of you might know what a blog is. A blog is any piece of information you are going to deliver through your blogger site online to the targeted audience. Your reason for choosing to blog might be different for each other. If you are seriously into blogging then, you can make money out of it. If you are selecting a Digital Marketing niche for your blog then it could be an excellent idea if you are interested in digital marketing. Why digital marketing blog? If you are interested in Digital Marketing then starting a digital marketing blog will be an add on to your profile. Many people are particularly streaming for digital marketing ideas and techniques nowadays to enhance their business. There are different types of niche you can select for blogging under digital marketing. It includes SEO, marketing strategies, web trafficking, social media marketing, etc. So starting a digital marketing blog with cont

Here are 5 Ways to Perform Mobile App Marketing | Softloom It Explains How to Promote your Mobile App by Social Media There are a lot of mobile apps available in the Apps Stores around us today but most of the users are dependent on the quality of the apps and the content.  After downloading many applications, there is a situation where many of them are not used.   Here's information on how to make your apps more accessible to people and how to promote your app through social media.  So it's definitely a basic thing for developers and entrepreneurs to know about a strong mobile app marketing strategy.  You can use the social media platform to market the apps. so you can get better traffic and better buzz. The 5 tips we suggest will be very useful to you. Use paid adds on social media marketing. Influencer Social Media Marketing Approach.        Encourage content that influences the user.             Seek for review and rating.