How important are SEO audits and its Major 10 analysis steps This blog post is a perfect starter guide that outlines the steps I personally undertake most commonly when handed the keys to the data for a website. I wan give you guys where in your web analytics data you can find valuable starting points, even without any context about the site/business/priorities. Reports to look at, KPIs to evaluate, inferences to make. Here's what we are going to cover. Top 10 Website analysis steps #1: Visit the website. Note objectives, customer experience, suckiness. #2: How good is the acquisition strategy? Traffic Sources Report. #3: How strongly do Visitors orbit the website? Visitor Loyalty & Recency. #4: What can I find that is broken and quickly fixable? Top Landing Pages. #5: What content makes us the most money? $Index Value Metric. #6: How Sophisticated Is Their Search Strategy? Keyword Tag Clouds. #7: Are they making money or making noise? Goals &am