Video Marketing Strategies to Boost Website Traffic| SoftLoom IT Solutions The popularity of the Internet is growing fast. And, so is the number of businesses on it, which creates competition in the business environment. This calls for the need to make your business popular and visible by all means. A vast majority of businesses have changed their marketing strategies to incorporate videos in order to communicate with their target audience in a way that is easy to consume on the go, yet at the same time, provides flexibility, value, and relevance. Video Marketing is a powerful tool to boost your SEO efforts if used in the right way. How Google adapts to the growing popularity of videos Since people prefer watching videos, Google tries to display them on SERPs whenever possible for certain informational and educational queries, for example, those that start with What is or How to. Seeing the growth of the user behavior trends, Google updated Hummingbird algorithm. Google shifted the f