Skip to main content

Digital Marketing Trends In 2020 - Softloom IT Solutions

Image
By

Digital Marketing


trends in digital marketing

The goal of any business is to sell and make a profit. For that you need customers. If you want to make your business reach more customers, then there is no better solution than digital marketing. People spend more time on the internet than on any other means of communication. But as with everything else, digital marketing has also evolved. Now, there are a lot of new ways to create and market your products in an interactive way. Convey more information about the product. There are new possibilities on how to market your products online through different platforms. Let us take a look at some of the Digital Marketing Trends In 2020.

Video marketing

Video marketing is a great way to market your products. Creating a video can easily explain and make the customer understand the product. If the user has a clear understanding of the product the user will appreciate it more. It increases the chance for a sale. A video makes the user spend more time on your website and this also helps to boost your SEO. 

Browser push notification

Regular customers wish to know about the products that are recently launched. And, they would like to get their hands on it first. Push notification is very useful in this matter. This can be in the form of a message or alert through the browser. Most people deny the request for enabling notification in the browser. But the younger generation tends to enable this so that they stay updated about their favourite brands. Push notification is also helpful if you are providing some special offers which help to attract more customers. Push notification can also act as a reminder to finish the purchase that is added into the cart.

Shoppable post on social media

Creating a profile on social media for your business is a great idea. People spend a lot of time on different platforms of social media. Creating sales through these platforms has huge possibilities. With properly managed pages, making an impression on people, it will help boost sales. Today Instagram is the best choice for social media commerce. You can directly purchase through it. And you don't need any secondary apps to make payment.

Interactive and user-generated content

With users interacting with the product, we can get feedback about the product. This gives us the opportunity to make improvements based on feedback. This gives us a positive relationship with customers. 

Automation

Consistent quality posting is necessary for social media. Automating this process helps to avoid this tedious and time-consuming task. Automation also helps you to calculate the return of investment with lead generation and nurturing based on the user's behaviour.

Labels:

Comments

Post a Comment

Popular posts from this blog

Facebook- Best Social Media Marketing Platform in the World

By
Facebook- Best Social Media Marketing Platform in the World Apart from other social medias, Facebook plays an eminent role in promoting brands and business. Since Facebook has nearly about 2.07 billion monthly active users, it gives a 100% assurance that the promotion or marketing catches each and everyone's eyes, faster than any other social media platforms. This single reason is enough to declare Facebook as the best social media marketing platform all around the Globe.  At the beginning of Facebook, it was just a medium to connect with different people all around the world, but now its branches had reached each and every field. And in a field like business, Social media especially facebook; is considered to be a prominent marketing platform. Before using facebook for marketing, we should be keen about these checklists like KISS(keep it simple and social), Visual Appeal goes a long way and Analyze & Internalize. BISMI JABBAR
Post a Comment
Read more

Google Search Console excellent SEO tool |  SoftLoom IT Solutions

By
Google Search Console excellent SEO tool |  SoftLoom IT Solutions : Google search console or webmaster tools help to analyse about the backlinks, crawl errors, or for adjusting the URL parameters.Google Search console is a free service offered by google helps to overcome the crawling,indexing and catching issues. Google Search Console once known as Google Webmaster Central and then Google Webmaster Tools until taking the current name in 2015. Search console offers more tools and report the following actions 1. Conform that google can find and crawl our website or webpages 2. Find indexing problems and request for re-indexing 3. View Google Search Traffic:how appear your website in google search, which search queries show your site etc 4. Receive alerts when Google encounters indexing, spam, or other issues on your site. 5. Troubleshoot issues for AMP, mobile usability, and other Search features.
Post a Comment
Read more

What can PPC advertising offer for your Business?

By
PPC Advertising PPC or Pay-Per-Click is a online advertising which pay each time a fee when user clicks on their ads.   The SERP ( search engine results pages)   will display the ads you create to your site based on search queries, and the fee you pay is based on whether people click your ad.  I t is easier to make sure that the targeted people are seeing the ads There are some tools for PPC advertising. Google ads, Google analytics, word stream etc. are PPC tools for business. These tools are actually a solution for marketing technology.  Platforms like Google Ads, Bing Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and others can be used to handle PPC advertisements. These platforms offer organizations what they need to monitor the success of them and improve their advertising. Types of PPC Advertising Social Media Ads :-  These ads appear in social media. It’s a way to connect with social media users. Paid Ads :- type where advertisers pay a fee when their a...
Post a Comment
Read more