Difference between Digital and Online Marketing

Difference between Digital and Online Marketing | SoftLoom IT Solutions

Digital marketing

Digital marketing is a process to promote a brand, product or service through digital platforms. It doesn’t matter whether these platforms are using the internet or not to function. A very simple example of digital marketing is downloading an application on your mobile phone. Now you may think this need internet. But you need internet only to download the app. You can install it without internet and some apps can be used anytime without internet. Which means that digital marketing is a broader term that comprises both online and offline marketing mediums.

Types of Digital marketing

Ø Mobile Advertising: Mobile advertising is a form of advertising via mobile phones. It is a subset of digital marketing. Mobile advertising can take place as text ads via sms or banner advertisements.

Ø Radio Advertising: Radio advertising is a form marketing strategy that uses the radio. To promote product or services through radio. Advertisers pay radio stations for airtime.

Ø Television Advertising: Television advertising is a span of programming produced and paid by an organization. It conveys a message promoting and aiming to market a product or service.

Online marketing

Online or Internet marketing is a kind of marketing which needs the Internet to perform. That means continuous internet connection is necessary to perform online marketing. So, its dependency on full-time internet coverage limits its utility. But, except for this limitation, it is the best marketing strategy compared to Digital Marketing. There are various types of online marketing.

Search Engine Optimization

You need to optimize your web pages to get natural views and direct traffic from search engine. This also has on-page and off-page optimization.

Search Engine Marketing

Driving organic traffic to your website through merely doing SEO is not complete practice. Search Engine Marketing helps you to bring traffic to your website through advertisement. This includes paid advertisement too. It is trying to bring traffic by painting advertisements through search engines. The most commonly adopted method is Pay Per Click (PPC).

E-mail marketing

Another major medium of online marketing is E-mail marketing. It allows you to send mails to your audience directly. Even if your audience does not really read the emails, you can create attention on them. So, your e-mails must be some kind of attention-grabbing.

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