Digital
marketing
Digital
marketing is a process to promote a brand, product or service through digital
platforms. It doesn’t matter whether these platforms are using the internet or
not to function. A very simple example of digital marketing is downloading an
application on your mobile phone. Now you may think this need internet. But you
need internet only to download the app. You can install it without internet and
some apps can be used anytime without internet. Which means that digital
marketing is a broader term that comprises both online and offline marketing
mediums.
Types of Digital marketing
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Mobile
Advertising: Mobile advertising is a form of advertising via mobile phones. It is
a subset of digital marketing. Mobile advertising can take place as text ads
via sms or banner advertisements.
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Radio
Advertising: Radio advertising is a form marketing strategy that uses the
radio. To promote product or services through radio. Advertisers pay radio
stations for airtime.
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Television
Advertising: Television advertising is a span of programming produced and paid
by an organization. It conveys a message promoting and aiming to market a
product or service.
Online
marketing
Online or
Internet marketing is a kind of marketing which needs the Internet to perform.
That means continuous internet connection is necessary to perform online
marketing. So, its dependency on full-time internet coverage limits its
utility. But, except for this limitation, it is the best marketing strategy
compared to Digital Marketing. There are various types of online marketing.
Search Engine
Optimization
You
need to optimize your web pages to get natural views and direct traffic from
search engine. This also has on-page and off-page optimization.
Search Engine Marketing
Driving
organic traffic to your website through merely doing SEO is not complete
practice. Search Engine Marketing helps you to bring traffic to your website
through advertisement. This includes paid advertisement too. It is trying to
bring traffic by painting advertisements through search engines. The most
commonly adopted method is Pay Per Click (PPC).
E-mail marketing
Another
major medium of online marketing is E-mail marketing. It allows you to send
mails to your audience directly. Even if your audience does not really read the
emails, you can create attention on them. So, your e-mails must be some kind of
attention-grabbing.
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