Skip to main content

Difference between Digital and Online Marketing |  SoftLoom IT Solutions

Difference between Digital and Online Marketing |  SoftLoom IT Solutions

Digital marketing

digital marketing


Digital marketing is a process to promote a brand, product or service through digital platforms. It doesnā€™t matter whether these platforms are using the internet or not to function. A very simple example of digital marketing is downloading an application on your mobile phone. Now you may think this need internet. But you need internet only to download the app. You can install it without internet and some apps can be used anytime without internet. Which means that digital marketing is a broader term that comprises both online and offline marketing mediums.

Types of Digital marketing

Ƙ Mobile Advertising: Mobile advertising is a form of advertising via mobile phones. It is a subset of digital marketing. Mobile advertising can take place as text ads via sms or banner advertisements.

Ƙ Radio Advertising: Radio advertising is a form marketing strategy that uses the radio. To promote product or services through radio. Advertisers pay radio stations for airtime.

Ƙ Television Advertising: Television advertising is a span of programming produced and paid by an organization. It conveys a message promoting and aiming to market a product or service.

 

Online marketing

online marketing


Online or Internet marketing is a kind of marketing which needs the Internet to perform. That means continuous internet connection is necessary to perform online marketing. So, its dependency on full-time internet coverage limits its utility. But, except for this limitation, it is the best marketing strategy compared to Digital Marketing. There are various types of online marketing.

Search Engine Optimization

You need to optimize your web pages to get natural views and direct traffic from search engine. This also has on-page and off-page optimization.

Search Engine Marketing

Driving organic traffic to your website through merely doing SEO is not complete practice. Search Engine Marketing helps you to bring traffic to your website through advertisement. This includes paid advertisement too. It is trying to bring traffic by painting advertisements through search engines. The most commonly adopted method is Pay Per Click (PPC).

E-mail marketing

Another major medium of online marketing is E-mail marketing. It allows you to send mails to your audience directly. Even if your audience does not really read the emails, you can create attention on them. So, your e-mails must be some kind of attention-grabbing.

 


Comments

Popular posts from this blog

Social media marketing companies in Cochin, Kerala, | SoftLoom IT Solutions

Social media is a strategy of internet marketing / digital marketing to increased the brand exposure and customer reach on a business or product/services. In recent years, social medias are the best way to improve online business marketing. Soft loom - The panacea for all doubts about the use of social media marketing on your website. In today's business marketing phase, so many challenges  so we must use social medias for increasing marketing on your business. In this case, soft loom provides the best social media online marketing for your business growth with affordable price. We offer you to earn more clients and money and well improvement of your business growth.     Best Social media marketing companies in Cochin, Kerala, | SoftLoom IT Solutions

Social Media Marketing Strategy for Small Business

Social Media Marketing Strategy for Small Business : social media is still a wonderful place for brands to have a little fun, but it also has a real and measurable impact on a business bottom line. Thus, social media can no longer live in a silo; it must be work in tandem with the rest of your business strategy. Social media marketing and the businesses that utilize it have become more sophisticated. More small businesses are beginning to understand how to best leverage online tools to build a community and recognize that engagement and interaction are the foundations of social marketing, but most don't know what's next. Learn to leverage these tools to maximum effect with these 7 advanced social media marketing strategies. Advanced strategies go a step (or several) beyond simply showing up in the social media sphere to introduce and then reinforce marketing messages that prompt users to take desired actions. 1. Defining Your SMM Philosophy 2. Optimizing P...

Social Media Marketing Platforms - Softloom IT Solution

SOCIAL MEDIA MARKETING PLATFORMS Every Social Media Marketing platforms have its own pros and cons. Social Marketing strategies are different on different platforms. It depends on the way one gets to know more about that particular platform.                                    Social Media Marketing Platforms Every Social Media Marketing platforms would have a lot of things to be looked into. Based on the number of active users and the trends happening in that particular platform would ensure you to promote your business well. Understanding the strategies about every platform becomes highly essential before investing in any of the Social Media Marketing promotions. 1. FACEBOOK With the number of users available on Facebook, there is a lot of scopes to promote a business. However, with so many people sometimes, Facebook promotions may not yield results as expected. This...