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Internal marketing & External marketing - SoftLoom IT Solutions

Internal marketing & External marketing - SoftLoom IT Solutions


Internal  marketing 

Internal marketing occurs when target market is internal to your company .The audience of the market is the people with whom you are already have ties with. 

Instead of  casting a broad net  to find new relationship , internal marketing works in the position of strength and strives to strengthen those who already exist .

Internal marketing focuses on employees to flourish them both personally and professionally and help them fulfil their career with you.
marketing


External marketing

External marketing involves interacting with potential clients who are now not the customers your business.

External marketing enhances your brand's value from outside by assisting potential buyers to trust the services that you provide.

Creating and distributing content , messages or  branding  to directly impact customer interactions is the main goal of external marketing.
marketing


Internal marketing and External marketing  

Strategies do not need to distinguish between internal and external marketing  even if your demographic recommends it . Even though they take different forms and provides different results.

The platforms you utilise for internal and external marketing may be probably the same but marketing approach may be different .

Usage of incentives is another area where internal and external marketing may vary. prospective customers are generally lured in incentives like reasonable price, excellent services and information of benefits of braces . Promotions being named employee of the month and  receiving  more paid  time offs are internal rewards .
 
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