Outbound Sales Development

The number one part of a Sales Development Reps' day-to-day is a personalized and efficient outbound sales development process. No matter where your strengths or weakness lie, the important thing to remember is that process and a devotion to it is key. Every rep is different, but if you plan around the elements that work best for you (calling, emailing, social selling, etc) and execute daily you're going to be successful.

Compared to inbound selling where sales representatives wait for prospects to call and inquire about a product, outbound selling is more aggressive. It is highly probable that a lead has no knowledge of the product itself or has hardly heard of it. This is why outbound agents are trained and provided with sales scripts while making their call.

Outbound Sales and Social Media

The outbound sales rely heavily on having led to contact. The more leads there are, the better the chances a sales agent is able to meet his sales quota. However, outbound selling has a lot of end-user factors to consider like the prospect's time zone or schedule, their buying capacity, whether they already have the product or not, and so on. Consequently, it has become necessary for sellers to acquire more meaningful leads and to acquire them in the soonest possible time.

Because buying leads is not always refined and can be expensive to maintain, sales agents can now use social media to identify potential clients and make targeted sales. Sites such as Facebook and Twitter give a huge insight into the activities of potential leads.

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