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Ways to generate Facebook leads

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Facebook is the center of attraction of a brand, marketer's content, and sales strategy. It helps the brands to reach users whom they couldn't reach before, become more relevant in search, nurture a community of fans and followers. It also helps to develop a different instinct that consumers can relate with. Some of the ways to generate facebook leads are:

  • Post the offer landing page: It is one of the effective lead generations technique on facebook which is used to direct users to the landing page of your sales offer. The post itself needs to clarify exactly where you are sending them. If they expect to read an article but end up at a download link that needs them to fill a form, they will get frustrated. Action-oriented openings work well, such as ‘Download report’, ‘Watch the video’, ‘Join webinar’ etc.
  • Promote lead generation offers with videos: Facebook’s algorithm is biased to videos, which have over 135 percent more organic reach compared to still photos. If you across all sorts of brands doing recipe videos on your Facebook feeds even if their product or service has nothing to do with food, chances are it’s a tool for organic reach.

  • Pin lead-gen posts: Pinning posts to the top of your Facebook timeline ensures instant and long-term noticeability. It allows lead generation posts to be on top of your timeline for a week before moving to its original chronological order. 




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