Top 10 Website Analysis Steps To Follow

Top 10 Website Analysis Steps To Follow | SEO Audit guide

How important are SEO audits and its Major 10 analysis steps

This blog post is a perfect starter guide that outlines the steps I personally undertake most commonly when handed the keys to the data for a website.

I wan give you guys where in your web analytics data you can find valuable starting points, even without any context about the site/business/priorities. Reports to look at, KPIs to evaluate, inferences to make. Here's what we are going to cover.

Top 10 Website analysis steps

#1: Visit the website. Note objectives, customer experience, suckiness.
#2: How good is the acquisition strategy? Traffic Sources Report.
#3: How strongly do Visitors orbit the website? Visitor Loyalty & Recency.
#4: What can I find that is broken and quickly fixable? Top Landing Pages.
#5: What content makes us the most money? $Index Value Metric.
#6: How Sophisticated Is Their Search Strategy? Keyword Tag Clouds.
#7: Are they making money or making noise? Goals & Goal Values.
#8: Can the Marketing Budget be optimized? Campaign Conversions/Outcomes.
#9: Are we helping the already convinced buyers? Funnel Visualization.
#10: What are the unknown unknowns I am blind to? Analytics Intelligence.

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