Schema Markup For SEO Ranking

Schema Marking

Schema Markup is a microdata that creates an enhanced description that Google might use in search results as a rich snippet. Schema Markup tells search engine what your content in your website is trying to convey . It gives more informative results to users. It helps search engines to crawl better. It helps with website ranking. There are different tools to create Schema Code, so knowledge of coding is not necessary.

Benefits of Schema Markup

It helps to create a rich snippets, which brings page content to the top of SERP. Rich snippets gives more information to the user when compared to title, URL & meta description. It creates attention for users to increase the click through rate (CTR). There is a mark up for different types of data:

Articles
Restaurant
Local business
Book Review
Movies
Product offer
Review
FAQ

How Does A Schema Markup Work

For schema markup to run, it is required to have instructions in the form of code, which is structured data, also known as schema encoding types. The 3 schema encoding types for schema markup are: RDFa, Microdata, and JSON-LD.
RDFa and Microdata are the older ones to write schema and require more effort to be implemented, hence they are more safe from errors. Our recommended code would then be JSON-LD.

How To Generate Schema Markup

To generate markup, there are different Schema Markup generators that help generate as needed. Markle and Google's structured data testing tool are the best to start with to help search engines to better understand your website.

Google Structured Data Testing Tool : Tool helps user test their structured data and schema mark up for any errors. This is easy if the website is already live and you want to simply select the data on the website.

Markle : Is user friendly schema generator that creates HTML code necessary to add basic schema markup. This is an easy tool. From the drop down menu, select the type of schema you want to generate, and it is easy to use the text field to fill in the data.

Schema Markup In SEO & How it Helps Ranking

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