Skip to main content

What is Geofencing Marketing and Tips for Geofencing

geofencing marketing


Geofencing marketing is a location based marketing in which allowing companies to focus on productive customers within a specific geographic area. In geofencing several techniques are used including, WIFI, GPS, radio frequency identifications and Bluetooth.


Geofencing marketing tips

Use some tricks and tips for bringing a good geofencing marketing. The following items are some tips for geofencing marketing.

  1. Selecting the right geofencing size

In geofencing marketing, taking the right size is the crucial point. So select the appropriate size for geofencing. Oversized geofencing would not drive results. In a general rule, geofencing marketing in which targeted or fenced area is only 4 to 5 minute walking distance from your store. In some cases you may increase that to be 4 to 5 minute drive.


       2. Give attention to your targeted audience

Target audience is essential one in geofencing. Remember you want to make it convenient for users to visit you. If you research who is your audience, what they need, accordingly you can target your audience and drive results. You can also interact with your customers through social media to know the vision of customers about your business.


     3. Make it attractive and actionable

Make it your ad is actionable in which inviting your user in more specific and to the point in first call to action (CTA).


      4. Review your data on routine basis 

By taking review of your data in routine basis that would helps to optimize the success of your geofencing marketing practice as well as digital marketing efforts.

   

      5. Using of targeting techniques

Using targeted techniques are good for geofencing. It include context targeting, content targeting etc..



Comments

Popular posts from this blog

Social media marketing companies in Cochin, Kerala, | SoftLoom IT Solutions

Social media is a strategy of internet marketing / digital marketing to increased the brand exposure and customer reach on a business or product/services. In recent years, social medias are the best way to improve online business marketing. Soft loom - The panacea for all doubts about the use of social media marketing on your website. In today's business marketing phase, so many challenges  so we must use social medias for increasing marketing on your business. In this case, soft loom provides the best social media online marketing for your business growth with affordable price. We offer you to earn more clients and money and well improvement of your business growth.     Best Social media marketing companies in Cochin, Kerala, | SoftLoom IT Solutions

Social Media Marketing Strategy for Small Business

Social Media Marketing Strategy for Small Business : social media is still a wonderful place for brands to have a little fun, but it also has a real and measurable impact on a business bottom line. Thus, social media can no longer live in a silo; it must be work in tandem with the rest of your business strategy. Social media marketing and the businesses that utilize it have become more sophisticated. More small businesses are beginning to understand how to best leverage online tools to build a community and recognize that engagement and interaction are the foundations of social marketing, but most don't know what's next. Learn to leverage these tools to maximum effect with these 7 advanced social media marketing strategies. Advanced strategies go a step (or several) beyond simply showing up in the social media sphere to introduce and then reinforce marketing messages that prompt users to take desired actions. 1. Defining Your SMM Philosophy 2. Optimizing P...

Social Media Marketing Platforms - Softloom IT Solution

SOCIAL MEDIA MARKETING PLATFORMS Every Social Media Marketing platforms have its own pros and cons. Social Marketing strategies are different on different platforms. It depends on the way one gets to know more about that particular platform.                                    Social Media Marketing Platforms Every Social Media Marketing platforms would have a lot of things to be looked into. Based on the number of active users and the trends happening in that particular platform would ensure you to promote your business well. Understanding the strategies about every platform becomes highly essential before investing in any of the Social Media Marketing promotions. 1. FACEBOOK With the number of users available on Facebook, there is a lot of scopes to promote a business. However, with so many people sometimes, Facebook promotions may not yield results as expected. This...