Geofencing marketing is a location based marketing in which allowing companies to focus on productive customers within a specific geographic area. In geofencing several techniques are used including, WIFI, GPS, radio frequency identifications and Bluetooth.
Geofencing marketing tips
- Selecting the right geofencing size
In geofencing marketing, taking the right size is the crucial point. So select the appropriate size for geofencing. Oversized geofencing would not drive results. In a general rule, geofencing marketing in which targeted or fenced area is only 4 to 5 minute walking distance from your store. In some cases you may increase that to be 4 to 5 minute drive.
2. Give attention to your targeted audience
Target audience is essential one in geofencing. Remember you want to make it convenient for users to visit you. If you research who is your audience, what they need, accordingly you can target your audience and drive results. You can also interact with your customers through social media to know the vision of customers about your business.
3. Make it attractive and actionable
Make it your ad is actionable in which inviting your user in more specific and to the point in first call to action (CTA).
By taking review of your data in routine basis that would helps to optimize the success of your geofencing marketing practice as well as digital marketing efforts.
5. Using of targeting techniques
Using targeted techniques are good for geofencing. It include context targeting, content targeting etc..
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