Soft Loom IT Solutions

Previously, the popularity of a local business depended on the mouth publicity by customers and other offline marketing strategies like print ads i.e; newspaper ads, bill boards , yellow pages listing, brochures or even advertising in local television channels and radio channels etc. However, every thing changed in this digital era. With the emergence of internet and social media, success of a business started to rely largely on digital marketing. Therefore digital marketing for local business also became relevant to improve the local business. Online marketing started to replace most of the conventional marketing strategies followed by the firms. In present scenario factors like customer satisfaction can be measured in terms of positive reviews through Google and social medias. Marketing of both products and services started to emphasis more on the online sales, online visual advertising like Google ads , YouTube ads, social media ads etc. Similarly, return on Investment from...

 Importance of Lean We are living in a constantly changing technological era nowadays. The Technological advancement can be seen in the introduction of new devices like smartphones, supercomputers, personal assistant, VR etc. What makes these devices popular and attractive is its easiness to use. And it will continue to generate the ever- increasing customer behavior change. So, we can say that the exponential change in technology is causing exponential change in consumer behavior in consumer expectations. Expectations can be seen going up very fast and companies are struggling to respond. Companies usually react to those changes. But, there arises a gap in the products of services. So, companies try to put together a plan to bridge that gap. In order to overcome challenges caused by customer behavior changes, companies use Lean. What is A Lean? The Word 'Lean' is originated from Japanese automobile manufacturing unit. When it is applied to Business or marketing...