Off Page SEO Tips & Guidelines for Better Google Search Engine Ranking

What is Off Page SEO?

Off Page SEO is a very vital part to make our website or blog visible to the audience. It improves website's ranking and thereby we can increase traffic to our website. Off Page SEO is also known as Off Site SEO. It simply means the actions that took place outside the website to improve the ranking within search engine result pages( SERPs). Ranking helps to make our website appear top of the search results of Google. In that sense, SEO Off Page is very useful.To improve the relevance, trustworthiness and authority of your website, Optimising for off-site SEO ranking is very crucial.

Off Page SEO Tips for Ranking Websites

Link Building: Back link building is a core process of Off Page SEO. Search engines use backlinks to improve the content's quality, so a site with many high value backlinks will usually rank better than an equal site with fewer backlinks.
Social Media Marketing: Social Media Marketing means the use of social media platform to promote or market company's products and services.
Compelling Content that answers searcher's query.
Podcasts
Guest Blogging: Guest Blogging means the use of editorial power in other websites.
Linked and Unlinked Brand mentions: Linked brand mentions provide a link back to our website while unlinked brand mentions do not provide a link back to our website.
Influencer Marketing: Influencer Marketing is a joint effort between brands and creators that allows businesses to expand their reach across their customers.

In addition to these, there are several tactics that play an important part in comprehensive SEO strategy like brand building, citation building and content marketing.

Importance of Off Page SEO

In conclusion, we can say that Off-page SEO is an unavoidable process in SEO optimization because it tells search engines that our website is important to others on the web. Every link that we receive acts as a credit from another source that our website is a quality one. When compared to Off Page, On page SEO covers the tactics that we employ on our site that help search engines to better understand and rank our website. This is the primary difference between On Page and Off Page SEO.

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