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Mobile Friendliness & SEO - Case Study D3 - Digital Data Dimensions Bahrain

By Brahmadas R
Day by day every non mobile friendly websites will be loosing it's search engine ranking and visibility due to it fails in mobile friendly tests. Those website already has very bad condition with its mobile friendliness will always fail in search engine ranking. Since Google has made more than two strong updates regarding avoiding non mobile friendly websites from its search results, it is very difficult to rank the non mobile friendly websites.  Even if we rank the website with strong off page, the results and ranking will not improve. 100% of pages of non responsive website will loose search engine ranking in each new caches. Same time if the competing websites improves its ranking with its mobile responsive features.

Mobile Friendliness Case Study - D3 (Dthree Bahrain)

During last few months, lot of optimization were done to improve page speed score of the website dthree.co. Website optimization practices like gzip compression, leverage browser cache, keep alive code installation, optimization of images, avoiding bad requests, fixing crawl errors are the major areas covered. But the mobile friendliness is being very strong signal in which the dthree website always fails. It is a common fact that more than 70 % of internet users browse with their mobile and handy devices currently. So preferably adopting a new design which is 100% mobile friendliness is a dare need.

Screen shots attached - Regarding Non mobile friendliness (3 images)


1) Mobile friendly test result using google's tool

2) Google page speed insight test result (mobile)




3) Mobile usability errors reported at Google webmasters tools (dthree.co)

Conclusion - Mobile Friendliness Solutions


Website need to redesign. As a best practice, the website can be redesigned with a mobile friendly design. Adopting a CMC (content management system) with mobile friendly theme will solve these kind of issues. Consulting with a responsive website development team is most necessary thing.  

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