KPIs in SEO: 15 Ways to Measure Your SEO Success SoftLoom IT Solutions

SEO is an ongoing activity that doesn't have any hard and fast rules. More and more businesses are embracing digital marketing and some even think that it's even more effective than a TV or newspaper ad. Different clients have different goals. However, if these clients have chosen to so SEO for their websites, all of them are looking for an increase in sales. Since Google updates its core algorithms almost daily, what might work today won't do so tomorrow. So it's important to keep track of your performance so you can know much long you have to go down the goal path. In this post, we talk about KPIs which an SEO analyst can take a note of, before and during the campaign. KPIs help you understand which areas need your focus besides a significant work volume. Besides, it helps in efficient reporting and demonstrating your value to your clients.

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Facebook- Best Social Media Marketing Platform in the World

Facebook- Best Social Media Marketing Platform in the World Apart from other social medias, Facebook plays an eminent role in promoting brands and business. Since Facebook has nearly about 2.07 billion monthly active users, it gives a 100% assurance that the promotion or marketing catches each and everyone's eyes, faster than any other social media platforms. This single reason is enough to declare Facebook as the best social media marketing platform all around the Globe. At the beginning of Facebook, it was just a medium to connect with different people all around the world, but now its branches had reached each and every field. And in a field like business, Social media especially facebook; is considered to be a prominent marketing platform. Before using facebook for marketing, we should be keen about these checklists like KISS(keep it simple and social), Visual Appeal goes a long way and Analyze & Internalize. BISMI JABBAR

Google Search Console excellent SEO tool | SoftLoom IT Solutions

Google Search Console excellent SEO tool | SoftLoom IT Solutions : Google search console or webmaster tools help to analyse about the backlinks, crawl errors, or for adjusting the URL parameters.Google Search console is a free service offered by google helps to overcome the crawling,indexing and catching issues. Google Search Console once known as Google Webmaster Central and then Google Webmaster Tools until taking the current name in 2015. Search console offers more tools and report the following actions 1. Conform that google can find and crawl our website or webpages 2. Find indexing problems and request for re-indexing 3. View Google Search Traffic:how appear your website in google search, which search queries show your site etc 4. Receive alerts when Google encounters indexing, spam, or other issues on your site. 5. Troubleshoot issues for AMP, mobile usability, and other Search features.

What can PPC advertising offer for your Business?

PPC Advertising PPC or Pay-Per-Click is a online advertising which pay each time a fee when user clicks on their ads. The SERP ( search engine results pages) will display the ads you create to your site based on search queries, and the fee you pay is based on whether people click your ad. I t is easier to make sure that the targeted people are seeing the ads There are some tools for PPC advertising. Google ads, Google analytics, word stream etc. are PPC tools for business. These tools are actually a solution for marketing technology. Platforms like Google Ads, Bing Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and others can be used to handle PPC advertisements. These platforms offer organizations what they need to monitor the success of them and improve their advertising. Types of PPC Advertising Social Media Ads :- These ads appear in social media. It’s a way to connect with social media users. Paid Ads :- type where advertisers pay a fee when their a...

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