SEO is an ongoing activity that doesn't have any hard and fast rules. More and more businesses are embracing digital marketing and some even think that it's even more effective than a TV or newspaper ad. Different clients have different goals. However, if these clients have chosen to so SEO for their websites, all of them are looking for an increase in sales. Since Google updates its core algorithms almost daily, what might work today won't do so tomorrow. So it's important to keep track of your performance so you can know much long you have to go down the goal path. In this post, we talk about KPIs which an SEO analyst can take a note of, before and during the campaign. KPIs help you understand which areas need your focus besides a significant work volume. Besides, it helps in efficient reporting and demonstrating your value to your clients.
In the rapidly evolving digital landscape, where access to information is predominantly through mobile devices, the significance of responsive design cannot be overstated, especially for educational institutions. In this blog post, we will delve into why responsive design is a digital imperative for educational websites and explore the benefits it brings to both institutions and their audiences. 1. User Engagement Across Devices With the proliferation of smartphones and tablets, prospective students, parents, and faculty members access educational websites on a myriad of devices. Responsive design ensures a seamless and consistent user experience, regardless of the screen size or device type. This adaptability fosters increased user engagement as visitors can effortlessly navigate and consume content, leading to a positive perception of the institution. 2. Enhanced Search Engine Visibility Search engines, including Google, prioritize mobile-friendly websites in their rankings. A resp
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