Visit : Digital Marketing in 2023: Why it Matters? Digital marketing is an ever-changing field that requires staying on top of the trends. As we approach a new era, artificial intelligence (AI), a technology, promises to transform how companies communicate with their audiences and optimise their strategy. We'll delve into the fascinating area of AI and examine how it is influencing the future of digital marketing in this blog article. The Rise of AI in Digital Marketing The field of computer science known as artificial intelligence, or AI for short, is concerned with building machines that are capable of carrying out tasks that ordinarily require human intelligence. AI has significantly advanced in the realm of digital marketing in recent years, providing organisations with previously unheard-of chances to streamline their marketing initiatives, enhance client engagement, and boost ROI. Personalized Marketing One of the most powerful aspects of AI in digital marketing is it