Google considers several factors before ranking a particular page/website, one of which is off-page. It is difficult to rank by content alone. This is where building external pages or links plays an important role. This tells Google what other people think of your site, so having good backlinks makes relevant websites important. Off page SEO involves building links from multiple sources. There are two types of these links. Do-Follow Links Do-follow links are a standard link type that allows Google bots or spiders to pass link juice or values to linked links or web pages. For example, if a well-known fashion magazine, such as X, adds an article to its website and provides a do-follow link to an affiliate, such as Y, it means that X gives Y its own value. This value helps Y achieve a better PageRank and better rank in SERP. The best way to use do-follow links is to add the relevant keywords as anchor text. Google keeps track of the number of do-follow links that visit your site and