CRM Software Development- Softloom What is meant by CRM? CRM (Customer relationship management) means it is a mechanism for managing all your company’s communications and interactions with customers and potential customers. The aim is simple to Improve business relationships. Advantages of Customer Relationship Management The advantages of customer relationship management system expand after running a business and its intently related relationships. A CRM system will help your business develop the relationship with existing customers. 1. Enhances Better Customer Service CRM systems give businesses with various advantages. One of them is the capacity to add a personal touch to existing relationships between the business and the customers. It is feasible e to treat each customers individually than as a group, by controlling a repository on each customer’s profiles. This system grant each employee to understand the specific need