Have you ever wondered in such a blooming era of Internet, what could be the impact of e-commerce and online businesses? The amount of impact is immense. And it has become an integral point to collect information from web so that they could improve their business. Analytics is opted for this purpose. Analytics is about identifying correlations and patterns in your collected data. And Optimization is the action plan-cause and effect! So for anyone in the field of analytics and optimization , it is important and necessary to know the scope it has in future so that they are happy to be at the right place!