Facebook and Google are two of the top digital advertising players. These platforms have distinct features and benefits that can help firms reach their target audiences and meet their marketing objectives. Choosing between Facebook and Google AdWords , on the other hand, may be difficult, especially for businesses with limited advertising budgets. In this article, we'll look at the differences between Facebook and Google AdWords and help you decide which platform is right for your company. Ad formats Ad formats vary between Facebook and Google AdWords. Facebook advertising is predominantly visual in nature, with an emphasis on photos and videos. Google AdWords are text-based advertisements displayed in search results. Depending on the type of your company and the products or services it provides, one platform's ad style may be more beneficial than another. Targeting Options Facebook and Google AdWords both provide powerful advertising possibilities. Facebook Advertising targets...