Why Should We Do On-Page SEO Techniques ? As a Website owner, you need to see your site on the top of Search Result. It can't be possible until your site is not optimized well. Website optimization is a method of using guided testing to improve the ability of a website to drive business goals. There are two types of Page Optimization techniques, On-Page Optimization and Off-page Optimization. Importance of On-page SEO On-page SEO refers to the practice of optimizing web pages to improve a website’s rankings and get more organic traffic . The aim of doing On-page optimization is to gain trust from google that, the page contains relevant and high-quality content. Also, identify whether the site is relevant to a searcher’s query. Different On-page Techniques Title Optimization. Meta Description Optimization. Heading Optimization. Content Optimization. Anchor Tag Optimization. Keyword Optimization. Image Optimization.