Importance Of Keywords In SEO | Softlom IT Solutions Are the keywords are important in SEO ? Yes, the keywords are very important in SEO. They are the important elements of search engine. Without the keywords the search engines can not provide the needs of the users. And they can not provide the relevant content to the users. Keywords gives the search engines that what the post is about or what the content is, keywords will helps the search engine to easily understand the post. Keywords are also used to rank the website or web-pages. There are two kinds of keywords, Short tail : Most commonly used words or terms used over the search engines, they are known as short tail keywords. Long tail : They are mainly phrase of 3-4 words. They are not very popular. Importance of keywords in SEO. High visibility, Search optimization, Affect's website ranking, Increased traffic. Using keywords can increase the visibility of websites or web-pages. By...