Social Media Marketing Process - SoftLoom IT Solution Social media marketing is such a broad term that many people who are looking to boost the image of their company ask “What is social media marketing?”This is a common question, mostly because it is an umbrella term. The definition of social media marketing is hard to truly describe, but a popular definition says that it is the methodical use of marketing with other technological concepts and techniques to achieve specific goals for a company. In simple terms social marketing, means building a business through many different media, like viral videos and blogs, because these give your company exposure. While social media marketing was originally developed from the desire companies had to capitalize on commercial marketing techniques, it has recently developed into a more integrative and comprehensive discipline that draws on a wide array of technology, from the traditional to the most cutting edge methods...